Live Christmas calligraphy personalisation and hot foiling at TAG Heuer Harrods

December 2024 was a busy month for in store events. I had the opportunity to work with repeat clients but also with new clients too.

I’m so excited to write that I got the honour to spend two creative days at the TAG Heuer boutique in Harrods.

It was a mixture of personalising watch boxes using the hot foiling technique for customers who bought one. And also, I got the freedom to create live a range of Christmas cards. I created live designs and also wrote inside cards personalised messages in one of the traditional styles I specialise in - classic Copperplate.

I don’t get to do many calligraphy events and I might confess the latter was my favourite part.

I had so much fun creating so many designs live in front of customers and also visitors who passed by were stopping to see me how I bring live those cards. Hearing their impressions was so heartwarming.

Also, the in store team were so lovely and attentive and I’m manifesting more events like this one in 2025.

I miss doing live calligraphy, it’s the first service I started to offer for onsite events and will always have a special place in my heart.

Below you can find a gallery with images of what I created during my time in store and in this IG Reel you can watch some video snippets too.

If you are considering to add some live calligraphy as an in store activation, please do get in touch via the form below.