Live engraving and calligraphy personalisation for Victoria's Secret UK

The first weekend of May 2024 which was the Early May Bank holiday weekend kicked off with an excited event for Victoria’s Secret UK in celebration for National Bombshell Day, celebrated on 4th May.

Three key stores were chosen by the team to have an artist in-store and provide engraving on all fragrance purchases. I was in the boutique store on Oxford Street, the lovely Nadia helped in the Westfield White City one and lovely Liz helped in the Dublin store.

The summer limited edition of Bombshell Isle scent was a favourite choice, amongst other brand’s bestsellers.

And here in this Reel video on my IG page you can see some snippets from the event

And that wasn’t all, the last weekend of May (which is another bank holiday weekend in the UK) came with another regional campaign in five stores. I helped the team find and delegate artists to be in store to provide fragrance engraving. At this campaign, a new service was added too - calligraphy personalisation on the VS iconic bags.

This campaign was a success with the help of some talented industry friends including Liz in the Dublin VS store, Saira in the Oxford street VS boutique store, Farhana in the Meadowhall Sheffield VS store, and Ayesha in the Trafford Manchester VS store. And I was in the Bluewater VS store.

And here in this Reel video on my IG page you can see some snippets from the event

And below you can see a gallery of photos from both weekends.

Some feedback from VS team about working with me: “We have worked with Uliana on multiple projects in our Victoria’s Secret UK & Ireland locations. Uliana is incredible at her art and has received amazing feedback from all our locations. Our customers love the personalisation service Uliana has to offer, making their purchase even more special. Uliana has also supported us on wider projects through her connections across the country. We are excited to continue our relationship and expanding our services with Uliana.” Stephanie - Victoria’s Secret UK 

I’d love to hear from you and be part of your next event. I have access to a network of calligraphers across the UK so can help with national as well as local projects.

Please submit the form below to start a conversation about your next event!