Live Engraving and Calligraphy at the launch event of new 'Dream' collection by Victoria's Secret

On Wednesday, 14th August 2024, I had the absolute honour to work again with Victoria’s Secret UK team.

This time, the event was very different from what I did before with them.

The event was held at The Grove Hotel in Watford and was the launch of their new collection ‘Dream’.

I was onsite too before the event started to do some calligraphy place cards for the afternoon tea and calligraphy on bags for the VIP guests staying at the hotel.

Also alongside this collection, a new perfume was released too - the ‘Daring’ one.

All guests invited received in their goodie bag the new perfume and I was there to engrave everyone’s name on them. In total, I engraved about 50 perfumes in 2 hours.

It was one of the best events I ever been part of, the location choice, the set up and flower arrangement, the live music. The cherry on top was the branded hot air balloon. VS for sure know how to make an unforgettable launch event.

The gallery below show some pictures from the event and this Reels on my IG page shows some video captures.

If you are a planning a launch event in 2025 and looking to provide a similar live experience (calligraphy or engraving) to the guests, please do get in touch via the form below.